Brand & web designer Hi, I’m Arianna Valerie.
I run a small boutique agency called Palmera Creative & Co and collaborate as a contract Squarespace Website Designer with creative teams and other agencies.
With over 10 years of experience in branding and web design, I specialize in custom Squarespace 7.1 websites built from a blank canvas—where visual direction, structure, and user experience come together to create high-converting, polished sites.
I enjoy working in fast-paced, collaborative environments and bringing clarity, intention, and strong design thinking to every project.
A selection of recent custom Squarespace projects
Lydiana Garcia — Branding + Custom Squarespace Website
The challenge Lydiana Garcia is a licensed psychologist, author, and podcast host who needed a digital presence that felt warm, credible, and deeply human, while clearly guiding visitors toward multiple touchpoints: learning about her work, listening to her podcast, accessing resources, and getting in touch. The challenge was to balance personal storytelling with professional authority in a way that builds trust and drives action.
-
I led the brand identity and the design and development of a fully custom Squarespace 7.1 website. The project included defining the visual direction, translating the brand into web, and structuring a site that supports content, education, and conversion in a cohesive experience.
-
Starting from a blank canvas, I focused on creating an editorial, wellness-forward experience that feels calm and elevated:
Designed a story-led layout that guides visitors naturally through the brand narrative.
Used strong hierarchy, refined typography, and generous white space to communicate clarity and trust.
Integrated clear CTAs and pathways to key actions such as podcast listening, newsletter sign-ups, and contact.
Ensured a polished, responsive experience across desktop and mobile, ready for launch.
-
A high-trust, conversion-focused Squarespace website that reflects the depth of the brand while remaining approachable and easy to navigate. The final site positions Lydiana as both an expert and a guide, supporting her content ecosystem and making it simple for visitors to take the next step.
-
Custom Design · Squarespace 7.1
Yano Skincare — Custom Squarespace Website
The ChallengeYano Skincare is a boutique corrective facial and acne-specialist studio based in Chicago offering personalized treatments and professional skin education. The goal was to create a polished, approachable, and conversion-oriented website that communicates the studio’s expertise, supports appointment booking, and educates visitors on services and transformations.
-
I designed and developed a custom Squarespace 7.1 website built to showcase Yano’s range of treatments — from Hydra Glow facials and acne bootcamp programs to microchanneling — as well as blog content and educational resources. The site emphasizes transformation, clarity, and clear pathways to book treatments and explore services
-
I led the full visual direction and layout strategy by:
Structuring content with clear hierarchy so visitors instantly understand the studio’s expertise and offerings.
Using modular sections and spacious layouts to balance technical service descriptions with welcoming imagery.
Designing intuitive CTAs for booking, exploration, and education that support both discovery and conversion.
Integrating strong storytelling elements (before/after visuals, experience descriptions, blog insights) to build trust and position Yano as both expert and guide
-
A strategic, user-friendly Squarespace site that feels elevated, personable, and purposeful — clearly communicating treatment expertise while driving visitors toward booking and engagement across desktop and mobile. This site supports the business’s goals of increasing clarity, credibility, and conversion.
-
Custom Design · Squarespace 7.1
Tuati Studio — Custom Squarespace Website
The ChallengeTuati Studio is a creative studio offering brand strategy, design services, and digital products for mission-driven entrepreneurs. The objective was to craft a distinctive online presence that feels both creative and strategic — showcasing services, highlighting portfolio work, and guiding visitors to take action with clarity and style.
-
I designed and built a custom Squarespace 7.1 website that communicates the studio’s identity through bold visuals, clear messaging, and strategic navigation. The site supports multiple offerings — from branding and design services to workshops and resources — and organizes them into intuitive pathways for discovery and conversion.
-
I took a custom visual direction and structured layout strategy:
Defined section hierarchies that showcase services, philosophy, and case studies with clarity.
Used expressive yet refined typography, strong contrast, and purposeful spacing to reflect the studio’s creative voice.
Designed intentional CTAs that guide users through learning about services, exploring the portfolio, and connecting directly.
Ensured mobile-first responsiveness and seamless flow across devices.
-
A strategic, personality-forward Squarespace website that positions Tuati Studio as both creatively bold and professionally grounded. The final site enhances brand perception, supports content discovery, and guides visitors toward key conversions — all while feeling cohesive and elevated.
-
Custom Design · Squarespace 7.1
Viviana Arcila — Custom Squarespace Website (Brand-Aligned Design)
The ChallengeViviana Arcila is a leadership coach and mentor for high-impact professionals who needed a site that clearly communicates her philosophy, programs, and transformational offerings while supporting multiple audience entry points and actions on a single platform. The goal was to turn her deep expertise into an intuitive and purpose-driven online presence that feels both inspiring and clear.
-
I designed and developed a custom Squarespace 7.1 website, using the client’s existing color palette and visual cues to create a cohesive, refined aesthetic. The site features structured sections for coaching programs, leadership methodology, newsletter opt-ins, testimonials, and resources that guide visitors from discovery to decision in a seamless user flow.
-
Rather than just applying a template, I led the full visual direction and layout strategy, starting from a blank canvas:
Prioritized clarity and hierarchy so visitors instantly understand Viviana’s core offer and value.
Used modular layouts and generous spacing to break down complex content into digestible sections.
Designed intentional CTAs that guide users to subscribe, explore programs, or book sessions.
Ensured responsiveness and smooth mobile experience, keeping brand consistency across devices.
-
A strategic, personality-aligned Squarespace site that elevates the client’s presence online, clarifies her offerings, and supports conversion pathways without overwhelm. The site feels confident, purposeful, and accessible—built for engagement, clarity, and long-term growth.
-
Custom Design · Squarespace 7.1
Daniela González — One-Page Custom Squarespace Website
The ChallengeDaniela González needed a clear, trustworthy digital presence to communicate her expertise as a clinical and functional nutrition specialist focused on hormonal health. The challenge was to present multiple services and educational offerings within a single, cohesive one-scroll experience that felt professional, approachable, and easy to navigate.
-
I designed and built a custom one-page Squarespace 7.1 website, organizing services, educational content, and calls to action into a structured, linear flow. The page guides visitors through Daniela’s methodology, offerings, and resources while keeping the experience simple and focused.
-
I led the visual direction and layout strategy with a strong emphasis on clarity and hierarchy:
Designed a clear one-scroll narrative that moves users from awareness to action without overwhelm.
Used modular sections, spacing, and typography to make educational content easy to scan and absorb.
Placed intentional CTAs throughout the page to guide users toward masterclasses, resources, and consultations.
Ensured a polished, fully responsive experience across desktop and mobile.
-
A clean, informative one-page Squarespace website that transforms complex nutritional information into an accessible, conversion-focused experience. The final site feels professional, warm, and easy to navigate—positioning the brand as a trusted resource while keeping the user journey simple and intentional.
-
Custom Design · One-Page Website · Squarespace 7.1
Studio Yam — Custom Squarespace Website
The ChallengeStudio Yam is a Pilates studio located in Florida offering a mindful, body-centered approach to movement and wellness. The goal was to create a website that feels calm, welcoming, and elevated, while clearly communicating the studio’s philosophy, class offerings, and booking pathways. The site needed to balance serenity with structure and guide visitors toward taking action.
-
I designed and built a custom Squarespace 7.1 website tailored to the needs of a wellness studio. The site showcases the studio’s offerings, values, and experience through a clean layout that supports exploration, clarity, and ease of use.
-
I led the visual direction and layout strategy with a focus on clarity and flow:
Created a calm, minimal visual experience aligned with the Pilates and wellness space.
Used clear hierarchy and spacing to make class information and studio details easy to scan.
Designed intentional CTAs to guide users toward booking, learning more, or getting in touch.
Ensured a smooth, responsive experience across desktop and mobile.
-
A clean, inviting Squarespace website that reflects the studio’s grounded approach to movement while supporting clear navigation and conversion. The final site positions Studio Yam as a professional, approachable Pilates studio and makes it easy for visitors to understand the offering and take the next step.
-
Custom Design · Squarespace 7.1