SELECTED PROJECTSA curated collection of strategic work.
Explore a curated portfolio of strategic branding, custom Squarespace websites, and digital experiences created for service-based businesses across wellness, healthcare, hospitality, nonprofits, professional services, publishing, and creative industries.
Each project reflects a tailored approach shaped by strategic consulting, thoughtful design, and a deep understanding of the business behind the brand.
Lydiana García
Lydiana García, a licensed psychologist based in Tampa, author, and podcast host, partnered with Palmera to reposition her personal brand as her career continued to expand.
The project began with a strategic consulting process to clarify her brand positioning, audience, and long-term vision. From there, we led a complete brand refresh, modernizing her visual identity to better reflect the professionalism, credibility, and warmth that define her work. We then designed and developed a custom Squarespace website that unified her clinical practice, educational resources, podcast, speaking engagements, and published book into one cohesive digital experience.
The final platform positions Lydiana as a trusted voice in mental health while creating a stronger foundation for future growth, making it easier for her audience to connect with her services, content, and mission.
Strategic HighlightsRefreshed the brand identity to reflect greater professionalism and credibility
Repositioned the personal brand through strategic consulting
Unified clinical services, podcast, speaking, and published book into one platform
Created a website that supports both education and client acquisition
Built a digital foundation designed to grow alongside her personal brand
Yano Skincare
Yano Brandelise, a licensed esthetician based in Chicago and founder of Yano Skincare, partnered with Palmera for the second time to redesign her website as the brand entered its next stage of growth.
Having worked together since the early stages of the business through strategic consulting, brand direction, and digital strategy, this second website was approached as more than a redesign. We developed a custom Squarespace experience that elevated the brand's online presence, refined the customer journey, and created a seamless path for clients to explore services and book appointments with confidence.
The final platform reflects the evolution of the business, strengthening brand perception, improving the booking experience, and providing a scalable digital foundation designed to support the continued growth of the brand.
Strategic HighlightsDesigned the second-generation website to support the brand's continued evolution
Elevated the online shopping experience through a refined customer journey
Connected appointment booking into one seamless experience
Strengthened the brand's premium positioning through strategic design
Built a scalable Squarespace platform to support future growth
Tuati Studio
Raquel Tuati, creative director and founder of Tuati Studio, partnered with Palmera to create the studio's first website—a digital presence that reflected the caliber of work she had already achieved with globally recognized brands.
Although Tuati Studio had collaborated with clients including Sony, Nickelodeon, TikTok, and Tiffany & Co., the studio lacked a digital platform that reflected its creative expertise and industry positioning. We designed and developed a custom Squarespace website that elevated the portfolio experience, strengthened the studio's online presence, and aligned the brand with the level of work it was already producing.
To support business growth, we also strategically curated the featured portfolio and created a flexible inquiry experience, allowing prospective clients to either schedule a discovery call or complete a detailed project inquiry form.
The result is a digital platform that strengthens Tuati Studio's credibility, attracts higher-value opportunities, and creates a seamless journey from first impression to qualified inquiry
Strategic HighlightsRepositioned the studio to reflect its work with global brands
Strategically curated the portfolio to showcase the strongest projects
Designed a flexible inquiry system for qualified project leads
Created multiple inquiry paths for discovery calls and project requests
Elevated the studio's digital presence to attract higher-value opportunities
Daniela González
Daniela González, nutritionist specializing in women's hormonal health, partnered with Palmera to create a digital presence that reflected the depth of her expertise while making complex health information feel approachable, educational, and actionable.
Together, we developed a strategic one-page Squarespace website that translated her methodology into a clear digital journey, guiding visitors from education to action through intentional messaging, thoughtfully organized content, and a seamless one-scroll experience.
The final platform strengthens Daniela's authority, builds trust with prospective clients, and creates a digital experience that supports education, meaningful connection, and the continued growth of her practice.
Strategic HighlightsDesigned a strategic one-page Squarespace website
Positioned Daniela's expertise through a clear educational journey
Simplified complex hormonal health information for prospective clients
Organized services and programs into a conversion-focused experience
Strengthened trust through intentional messaging and content structure
Viviana Arcila
Viviana Arcila, leadership coach and mentor now based in Miami, partnered with Palmera to reposition her personal brand as she expanded her business into the U.S. market.
After years of building a strong reputation through in-person experiences and referrals in Colombia, Viviana was entering a new stage of growth that required a more intentional digital presence. The project began with strategic consulting to refine her positioning, clarify her offers, and align her brand with the next chapter of her business. We then designed and developed a custom Squarespace website that translated her methodology into a clear customer journey while supporting lead generation and audience growth.
The final platform positions Viviana for a broader international audience, communicates her expertise with greater clarity, and provides a trusted digital foundation for the continued growth of her coaching practice.
Strategic HighlightsRepositioned the brand for expansion into the U.S. market
Clarified services and messaging to better communicate her methodology
Shifted from a referral-based business to a stronger online presence
Designed a customer journey focused on trust and lead generation
Built a scalable digital platform to support long-term business growth
Miami con M de Mujer
Miami con M de Mujer, a newly launched organization led by Mace Castellano, partnered with Palmera to establish a digital presence that would support its mission of empowering, connecting, and inspiring women across South Florida.
As a new organization, it needed a website that clearly communicated its vision while creating a welcoming space for women to discover the community, explore upcoming events, and become involved. We designed and developed a custom Squarespace website that introduced the organization's mission, organized its initiatives, integrated a donation experience to support fundraising efforts, and laid the foundation for future growth.
The final platform established a credible online presence, strengthened community engagement, and created a scalable digital foundation to support the organization's continued growth and impact.
FocusDigital launch for a new women's organization
Mission-driven website strategy
Clear communication of the organization's vision
Streamlined access to events and community initiatives
Scalable digital foundation for future growth
Integrated online donation experience
Venprendedoras
Venprendedoras, a Miami-based organization supporting Latina entrepreneurs, partnered with Palmera to create a digital platform that reflected its evolution from a community serving Venezuelan women entrepreneurs to one empowering Latina founders across South Florida and beyond through education, connection, and online programs.
As the organization expanded its mission, audience, and educational initiatives, it needed a digital presence capable of supporting its continued growth while making it easier for women to connect, access resources, and participate in programs and events. We led the strategy, design, and custom development of a WordPress website that transformed Venprendedoras into a centralized digital hub for its growing community.
The final platform strengthens the organization's credibility, improves community engagement, and provides a scalable foundation to support future partnerships, educational initiatives, and continued impact across South Florida and its growing online community.
FocusDesigned and developed a custom WordPress website
Organized programs, events, and educational resources into one digital hub
Improved access to membership opportunities and community initiatives
Strengthened the organization's credibility through a clearer online presence
Created a scalable platform to support future growth and partnerships
Studio Yam
Yamily Rivas, a Pilates instructor with over 20 years of experience and founder of the family-owned Studio Yam in Doral, Florida, partnered with Palmera for the second time to redesign the studio's website as the business continued to evolve.
As Studio Yam grew, its digital presence needed to better communicate the depth of its expertise in classical Pilates and the intentional experience behind every session. We designed and developed a custom Squarespace website that clarified the studio's methodology, simplified memberships, packages, and pricing, and created a seamless journey from discovery to booking.
The final platform strengthens Studio Yam's premium positioning, enhances the customer experience, and reflects the calm, intentional, and welcoming atmosphere that has defined the studio for more than two decades.
FocusClarified the studio's methodology and service offerings
Reorganized the customer journey to improve decision-making
Integrated online class booking into the website experience
Elevated the brand's digital presence to reflect its premium positioning
Improved visibility of memberships, packages, and pricing
YOUR NEXT STEP STARTS HEREReady to build a business that feels as intentional online as it does behind the scenes?
Whether you need strategic consulting, branding, a custom Squarespace website, SEO, or a complete digital ecosystem, every engagement begins with understanding your business first.
If it feels like the right fit for both sides, we'll create a strategy designed around your goals not a predefined process.
